It started as a calling card—a perq with your perm.
“When the recession hit, we needed something to retain and attract customers without excess budget,” says Executive Chef Alexa Lemley. “We decided to make homemade marshmallows and give them away at hair salons, along with a catering menu. We figured if you could still afford to get your hair done, then you still had money for parties.”
That was the seed of a business transformation for Lemley’s Catering in Columbus, Indiana, a family-owned company since 1968. The artisan marshmallows were a hit, and the hits kept coming. “We got a booth at a farmer’s market,” Lemley continues. “Then we were written up in an article and became part of the statewide program called Indiana Artisan. It just blew up from there.” (click to read more)
